Abercrombie & Fitch: The Challenge

PROJECTS

1. The Challenge 2024
2. The Challenge 2023

1. The Challenge 2024

VISUAL IDENTITY / COLUMBUS, OH

- Mural
- Environmentals

Kristy Eckert Communications commissioned me for 10 vibrant poster designs for the 2024 A&F: The Challenge festival. 6 posters were designed to honored the partners of the festivals, the other 4 were designed to honor the festival.

PRINT DESIGN

These are the print assets that were created for the festival.

2. The Challenge 2023

VISUAL IDENTITY / COLUMBUS, OH

- Illustrations
- Visual Identity

Kristy Eckert Communications commissioned me to contribute 4 vibrant illustrations for the 2023 A&F: The Challenge festival. The illustration would be used primarily for emails, social media and print assets. Referencing the provided photography, we aimed to create cutouts and collages featuring fun, edgy, and colorful backgrounds in alignment with the then current A&F: The Challenge brand.

SOCIAL MEDIA

The social media campaign that resulted.

PRINT DESIGN

These are the print assets that were created for the festival.