Flatiron School
PROJECTS
1. New Year, New Tech Career
2. See Yourself in Cyber
3. We Built This
1. New Year, New Tech Career
CAMPAIGN / NEW YORK, NY
- Art Direction
- Email
- B2C
- Social Media
‘New Year, New Tech Career’ is a dynamic campaign I developed to inspire individuals to embark on a journey of personal and professional growth in the ever-evolving field of tech. The campaign promotes Flatiron School and each of its programs: cybersecurity engineering, product design, software engineering, and data science.
GENERAL SOCIAL MEDIA
We wished our current students a Happy New Year while encouraging prospective students to try out a new career in tech.
GENERAL EMAIL
The central theme revolves around the idea of starting fresh in the New Year, email was a vehicle to get our message across.
Each program was given an individual graphic treatment blending well with the overall identity of the campaign.
2. See Yourself in Cyber
CAMPAIGN / NEW YORK, NY
- Art Direction
- Social Media Assets
- Email
- B2B & B2C
'See Yourself in Cyber,' is a marketing campaign I designed to ignite interest and drive enrollment in the Flatiron School cybersecurity program. This campaign was launched during Cybersecurity Month, targeting both our B2C and B2B audiences, respectively. Through engaging visuals, 'See Yourself in Cyber' showcased the exciting opportunities and critical importance of this field in today's digital landscape. The campaign leveraged social media and email.
3. We Built This
CAMPAIGN / NEW YORK, NY
- Art Direction
- Social Media Assets
- Email
- Illustration
- B2C & B2C
'We Built This,' was dedicated to celebrating the remarkable contributions of Black tech innovators. Through captivating storytelling, engaging multimedia content, and interactive events, 'We Built This' showcases the achievements and impact of Black tech leaders across diverse fields of product design, data science, cybersecurity engineering, and software engineering. This campaign aims to honor their legacies, inspire the next generation of innovators, and foster a culture of diversity, inclusion, and empowerment within the tech industry.
‘Your Contribution Matter’ wants companies to partner with a like-minded organization to make more diversity possible. This Black History Month we want to continuing honoring the past by building a better future.
‘Your Future Matters’ shows prospective students that a better career is possible with education.
BLOG ARTICLES
Some blog articles celebrating our black leaders in tech.
Minnie McNeal Kenny
James W. Pryde
William D. Coffee
As we celebrate Black History Month, we celebrate brave individuals overcame the inequality of the data science industry at that time and paved the way for more diversity in tech.
Valerie Thomas
William Edward Burghardt Du Bois
David Blackwell
Not too long ago, being a Black American in tech meant beating the odds. But, as we celebrate Black History Month, we look to the individuals who contributed to innovations in data science.
Sylvia Harris
Charles “Chuck” Harrison
Noel Mayo, D.F.A. (Hon.)
Celebrating Black history in product design by paying tribute to innovators in the design thinking of problem-solving and making products better for consumers in fields like Industrial Design and Branding/Graphic Design.
Gladys Mae West
Roy Clay Sr.
Annie J Easley
These brave individuals overcame the inequality of the software engineering industry at that time and paved the way for more diversity in tech.